Drawing Competition on Traffic Awareness Organized by EWDL

Children Sketched Portraits to Inspire Society

Indore, May 28 2011: Entertainment World Developers Limited organized drawing competition at Treasure Island, Indore on May 28 2011. Around 5 thousand students of various schools took part and sketched creative artworks to inspire people to drive safely on roads.

The competition was based on theme ‘Save a Life’ and ‘Clean Indore’, the CSR campaigns of EWDL.

“This is the first phase of ‘Save a Life’ and ‘Clean Indore’ campaigns. Students of around 15 schools participated in drawing competition today. EWDL will distribute prizes to winners on Sunday”, announced Savinder Singh, Executive Vice President of EWDL.

Arif Sheikh, Executive Director of EWDL told, “we often express deep grief and sorrow over the tragic deaths in road accidents. However, only bereaved families have to bear the irreparable loss. To curb the rising tide of road mishaps, we’ve weaved in the concept of ‘Save a Life’ which transcended 'cheque book' philanthropy of the corporate sector. We’ve organized this drawing competition in a high-octane energetic fashion to evoke the people to value their lives & drive safely on the roads”.

MP Sajjan Singh Verma Praised Children

Member of Parliament, Sajjan Singh Verma encouraged the students and appreciated the efforts of EWDL. “In the last several weeks, this campaign has received tremendous support from people of the city. More than 20 thousand students have written letters to parents asking them to drive slowly & safely. In co-operation with traffic department, EWDL also honored the 2-wheeler and 4-wheeler drivers, who were found following the traffic rules”, told Sheikh to Sajjan Singh Verma.

‘Clean Indore’ is EWDL’s another campaign aimed to inspire citizens of the city to maintain hygienic conditions. Speaking to media, Savinder Singh told, “As you know, Indore Municipal Corporation is taking several measures to maintain cleanliness in the city. EWDL is supporting government machinery by floating a strong message motivating people to keep their surroundings clean”.

On the occasion, Arif Sheikh quoted, “Trees are the ultimate friends of humans. They produce oxygen, clean the soil, control noise pollution, provide shade and coolness, act as windbreaks and check the soil erosion. ‘Clean Indore’ will also focus on conservation of greenery in the city”.

it’s extremely difficult to keep houses, workplaces, roads, squares etc clean without individual efforts; thus, we’re motivating people to maintain hygienic conditions and throw garbage, dust, wastage etc in dustbins”.

EWDL launched this campaign as a change-brining catalyst. Students sketched their imaginations on portraits to inspire the society to drive safely and keep their surroundings clean.